Kushaan ShahTen Life Reflections from 2022Useful nuggets from 2022 that have stuck with me.Dec 30, 2022Dec 30, 2022
Kushaan ShahinBetter MarketingHow Did BTS Marketing Change The Game?A fascinating case study on the power of K-pop, a new paradigm in promotion, and the psychology of an undeterred fandomJun 3, 20213Jun 3, 20213
Kushaan ShahinBetter MarketingWhat Drives Our Food Purchases?Most of us probably overspend or have eaten “healthy” — what subconscious secrets drive our relationship with food?Apr 15, 20211Apr 15, 20211
Kushaan ShahinIn The TrenchesThe Pendulum of BurnoutFor a long time, I thought of the spectrum of burnout as a speedometer. Now, I realize it’s a bit more like a pendulum.Mar 28, 20212Mar 28, 20212
Kushaan ShahinAn Idea (by Ingenious Piece)Why Do We Root For The Underdogs?From March Madness upsets, to startup garage stories and Rocky movies, why do we always tend to side with the underdogs?Mar 28, 2021Mar 28, 2021
Kushaan ShahinBetter MarketingWhy Is Everyone Obsessed With NFTs?What does the NFT craze mean for marketers and brands?Mar 8, 2021Mar 8, 2021
Kushaan ShahinBetter MarketingWhat Makes a Super Bowl Ad Stick?Budweiser and Apple are just some of the many brands that have nailed iconic Super Bowl Ads — what is unique about their strategy?Feb 10, 20212Feb 10, 20212
Kushaan ShahWhy Do We Love Conspiracy Theories?We tend to believe conspiracies are simply products of delusion or paranoia — but is conspiracy acceptance more universal than we think?Feb 1, 2021Feb 1, 2021
Kushaan ShahinBetter MarketingWhat Makes a Good Meme Last?An analysis of the categories of memes: topical, social, reactionary, nostalgic, utilitarianJan 26, 2021Jan 26, 2021