Kushaan Shah – Medium

Kushaan Shah

Kushaan Shah

Ten Life Reflections from 2022

Useful nuggets from 2022 that have stuck with me.

Dec 30, 2022

Ten Life Reflections from 2022

Dec 30, 2022

Kushaan Shah

Ten Life Reflections from 2021

Dec 31, 2021

Ten Life Reflections from 2021

Dec 31, 2021

Kushaan Shah
in
Better Marketing

How Did BTS Marketing Change The Game?

A fascinating case study on the power of K-pop, a new paradigm in promotion, and the psychology of an undeterred fandom

Jun 3, 2021

How Did BTS Marketing Change The Game?

Jun 3, 2021

Kushaan Shah
in
Better Marketing

What Drives Our Food Purchases?

Most of us probably overspend or have eaten “healthy” — what subconscious secrets drive our relationship with food?

Apr 15, 2021

What Drives Our Food Purchases?

Apr 15, 2021

Kushaan Shah
in
In The Trenches

The Pendulum of Burnout

For a long time, I thought of the spectrum of burnout as a speedometer. Now, I realize it’s a bit more like a pendulum.

Mar 28, 2021

The Pendulum of Burnout

Mar 28, 2021

Kushaan Shah
in
An Idea (by Ingenious Piece)

Why Do We Root For The Underdogs?

From March Madness upsets, to startup garage stories and Rocky movies, why do we always tend to side with the underdogs?

Mar 28, 2021

Why Do We Root For The Underdogs?

Mar 28, 2021

Kushaan Shah
in
Better Marketing

Why Is Everyone Obsessed With NFTs?

What does the NFT craze mean for marketers and brands?

Mar 8, 2021

Why Is Everyone Obsessed With NFTs?

Mar 8, 2021

Kushaan Shah
in
Better Marketing

What Makes a Super Bowl Ad Stick?

Budweiser and Apple are just some of the many brands that have nailed iconic Super Bowl Ads — what is unique about their strategy?

Feb 10, 2021

What Makes a Super Bowl Ad Stick?

Feb 10, 2021

Kushaan Shah

Why Do We Love Conspiracy Theories?

We tend to believe conspiracies are simply products of delusion or paranoia — but is conspiracy acceptance more universal than we think?

Feb 1, 2021

Why Do We Love Conspiracy Theories?

Feb 1, 2021

Kushaan Shah
in
Better Marketing

What Makes a Good Meme Last?

An analysis of the categories of memes: topical, social, reactionary, nostalgic, utilitarian

Jan 26, 2021

Bernie Sanders in mittens superimposed on opening shot from the TV program Friends in which cast sits outdoors on a couch

Jan 26, 2021

Kushaan Shah

Kushaan Shah

Growth @Grammarly • Bostonian • Fan of sports and quirky theatre • Marketing Nerd • Substack http://mindmeld.substack.com ✍️

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