Ten Life Reflections from 2022Useful nuggets from 2022 that have stuck with me.Dec 30, 2022161Dec 30, 2022161
Published inBetter MarketingHow Did BTS Marketing Change The Game?A fascinating case study on the power of K-pop, a new paradigm in promotion, and the psychology of an undeterred fandomJun 3, 20212853Jun 3, 20212853
Published inBetter MarketingWhat Drives Our Food Purchases?Most of us probably overspend or have eaten “healthy” — what subconscious secrets drive our relationship with food?Apr 15, 20213091Apr 15, 20213091
Published inIn The TrenchesThe Pendulum of BurnoutFor a long time, I thought of the spectrum of burnout as a speedometer. Now, I realize it’s a bit more like a pendulum.Mar 28, 20212892Mar 28, 20212892
Published inAn Idea (by Ingenious Piece)Why Do We Root For The Underdogs?From March Madness upsets, to startup garage stories and Rocky movies, why do we always tend to side with the underdogs?Mar 28, 202171Mar 28, 202171
Published inBetter MarketingWhy Is Everyone Obsessed With NFTs?What does the NFT craze mean for marketers and brands?Mar 8, 2021232Mar 8, 2021232
Published inBetter MarketingWhat Makes a Super Bowl Ad Stick?Budweiser and Apple are just some of the many brands that have nailed iconic Super Bowl Ads — what is unique about their strategy?Feb 10, 2021802Feb 10, 2021802
Why Do We Love Conspiracy Theories?We tend to believe conspiracies are simply products of delusion or paranoia — but is conspiracy acceptance more universal than we think?Feb 1, 202110Feb 1, 202110
Published inBetter MarketingWhat Makes a Good Meme Last?An analysis of the categories of memes: topical, social, reactionary, nostalgic, utilitarianJan 26, 2021258Jan 26, 2021258
Published inIn The TrenchesCan Imposter Syndrome Be Healthy For Us?We’re obsessed with the idea of overcoming imposter syndrome — but should we be just regularly planning around it?Jan 17, 20211Jan 17, 20211
Published inThe StartupHow Does Scent Influence Our Purchases?Our sense of smell is a powerful lever for experiences — but is there a darker pattern between scents and the brands we love?Jan 4, 2021Jan 4, 2021
Published inIn The TrenchesFive Questions for Marketing Career TransitionsTransitions are never easy. If you’ve ever been interested in jumping into marketing, ask yourself these five questions.Dec 29, 2020Dec 29, 2020
Published inThe StartupWhy Do We Trust Santa Claus?Santa Claus has been a cultural mainstay for more than 200 years — but for a mythical figure, how does he inspire so much trust?Dec 29, 2020Dec 29, 2020
Published inThe StartupWhat Can Pollination Teach Us About Branding?Many of us understand the general goal of pollination — but is there a reason why bees flock to some flowers more than others?Dec 16, 20203Dec 16, 20203
Published inBetter MarketingIs ASMR a Brand’s Secret Weapon?ASMR is a budding yet eerie phenomenon — can low whispers and crinkled wrappers mold into an actual marketing strategy?Dec 9, 2020Dec 9, 2020
Published inPlus MarketingHow Do Brands Survive on TikTok?Brands like Chipotle, the NBA, and Gymshark are amongst the best on TikTok — but is there a secret formula behind their content strategy?Nov 23, 20201Nov 23, 20201
Published inBetter MarketingWhat Makes an Advertising Jingle Stick?Kit Kat, McDonald’s, and State Farm are just some of the many brands that have nailed iconic jingles — what’s unique about their strategy?Nov 10, 20202Nov 10, 20202
Published inThe StartupHow Does Color Influence Our Brand Perception?We engage with brands all the time based on how they look — but is there a bigger pattern between color and the brands we love?Nov 9, 20201Nov 9, 20201