A fascinating case study on the power of K-pop, a new paradigm in promotion, and the psychology of an undeterred fandom

Image: Wikimedia Commons


MIND MELD

Most of us probably overspend or have eaten “healthy” — what subconscious secrets drive our relationship with food?

Photo by Franki Chamaki on Unsplash
Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.


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MIND MELD

What does the NFT craze mean for marketers and brands?

Left to right: Hashmasks, Cryptopunks, and Cryptokitties, three popular NFT categories. (Image: Canva)
Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.



MIND MELD

Budweiser, McDonald’s and Apple are just some of the many brands that have nailed iconic Super Bowl Ads — what’s unique about their strategy?

Image: Canva/YouTube
Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.



MIND MELD

An analysis of the categories of memes: topical, social, reactionary, nostalgic, utilitarian

Bernie Sanders in mittens superimposed on opening shot from the TV program Friends in which cast sits outdoors on a couch
Source: Jennifer Aniston Instagram
Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.


Source: Unsplash

Kushaan Shah

Growth @Livongo • Bostonian • Fan of sports and quirky theatre • Marketing Nerd • Weekly reads http://mindmeld.substack.com ✍️

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