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Kushaan Shah
Kushaan Shah

1.3K Followers

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Dec 30, 2022

Ten Life Reflections from 2022

Another year, another reflection piece! This year on the surface was a challenging one for lots of new reasons, specifically with time constraints and juggling a lot of commitments with work, travel, and school. But first, some highlights: Celebrated weddings (had 12 friends get married in 2022!), …

Year In Review

6 min read

Ten Life Reflections from 2022
Ten Life Reflections from 2022
Year In Review

6 min read


Dec 31, 2021

Ten Life Reflections from 2021

Another year of “fun” comes to a close with more navigating an ongoing pandemic amidst huge life changes. Some highlights of this year: Starting school with an amazing cohort of friends in the Berkeley Haas PT MBA Program, more than 50,000 words in the newsletter, an incredible new job with…

Life

7 min read

Ten Life Reflections from 2021
Ten Life Reflections from 2021
Life

7 min read


Published in

Better Marketing

·Jun 3, 2021

How Did BTS Marketing Change The Game?

A fascinating case study on the power of K-pop, a new paradigm in promotion, and the psychology of an undeterred fandom — I have to start this piece with an embarrassing confession. Before 2021, I had never heard a song by the boy band BTS. Sure, I knew who they were. I had loosely followed the rising popularity of their work and of K-pop in the US. …

Bts

12 min read

How Did BTS Marketing Change The Game?
How Did BTS Marketing Change The Game?
Bts

12 min read


Published in

Better Marketing

·Apr 15, 2021

What Drives Our Food Purchases?

Most of us probably overspend or have eaten “healthy” — what subconscious secrets drive our relationship with food? — Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies. It all starts with an innocent trip to Trader Joe’s. You just need bread, milk, and dish soap. In the blink of an eye, you escape into a vortex of impulse…

Food

11 min read

What Drives Our Food Purchases?
What Drives Our Food Purchases?
Food

11 min read


Published in

In The Trenches

·Mar 28, 2021

The Pendulum of Burnout

For a long time, I thought of the spectrum of burnout as a speedometer. If you’re working long hours and going at 110%, you’ll feel the pain. You need to dial it back before it screws you. …

Burnout

6 min read

The Pendulum of Burnout
The Pendulum of Burnout
Burnout

6 min read


Published in

An Idea (by Ingenious Piece)

·Mar 28, 2021

Why Do We Root For The Underdogs?

This past Monday, for the first time in almost two years, I felt true pain. The Maryland Terrapins, my beloved alma mater, had just suffered a soul crushing loss at the hands of the Alabama Crimson Tide in the NCAA Men’s Basketball Tournament. I finished my last bite of dinner…

March Madness

9 min read

Why Do We Root For The Underdogs?
Why Do We Root For The Underdogs?
March Madness

9 min read


Published in

Better Marketing

·Mar 8, 2021

Why Is Everyone Obsessed With NFTs?

What does the NFT craze mean for marketers and brands? — Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies. A couple of weeks back, I was chatting with a friend and fellow NBA fan, who told me to check out this site called NBA Top Shot, a site that sells…

Nft

11 min read

Why Is Everyone Obsessed With NFTs?
Why Is Everyone Obsessed With NFTs?
Nft

11 min read


Published in

Better Marketing

·Feb 10, 2021

What Makes a Super Bowl Ad Stick?

Budweiser, McDonald’s and Apple are just some of the many brands that have nailed iconic Super Bowl Ads — what’s unique about their strategy? — Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies. Growing up in Massachusetts, I spent most of my Super Bowl evenings fairly stressed. In the roughly twenty Super Bowls I’ve watched since 1999, my Patriots have played in nine of…

Super Bowl

11 min read

What Makes a Super Bowl Ad Stick?
What Makes a Super Bowl Ad Stick?
Super Bowl

11 min read


Feb 1, 2021

Why Do We Love Conspiracy Theories?

✍️ This piece was originally published as part of my new Substack newsletter, the Marketing Mind Meld. Subscribe there for weekly marketing reads! I was eight years old at Universal Studios when I first learned about the existence of ET, Steven Spielberg’s mini extraterrestrial masterpiece. I was enamored by its…

Psychology

9 min read

Why Do We Love Conspiracy Theories?
Why Do We Love Conspiracy Theories?
Psychology

9 min read


Published in

Better Marketing

·Jan 26, 2021

What Makes a Good Meme Last?

An analysis of the categories of memes: topical, social, reactionary, nostalgic, utilitarian — Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies. Last Wednesday was the U.S. inauguration, a day typically reserved for surprising celebrity appearances, bold platitudes from the new president, and general atmospheric optimism for the incoming political party.

Marketing

11 min read

What Makes a Good Meme Last?
What Makes a Good Meme Last?
Marketing

11 min read

Kushaan Shah

Kushaan Shah

1.3K Followers

Growth @Grammarly • Bostonian • Fan of sports and quirky theatre • Marketing Nerd • Substack http://mindmeld.substack.com ✍️

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