MIND MELD

Most of us probably overspend or have eaten “healthy” — what subconscious secrets drive our relationship with food?

Photo by Franki Chamaki on Unsplash
Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.

It all starts with an innocent trip to Trader Joe’s.

You just need bread, milk, and dish soap.

In the blink of an eye, you escape into a vortex of impulse…

MIND MELD

What does the NFT craze mean for marketers and brands?

Left to right: Hashmasks, Cryptopunks, and Cryptokitties, three popular NFT categories. (Image: Canva)
Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.

A couple of weeks back, I was chatting with a friend and fellow NBA fan, who told me to check out this site called NBA Top Shot, a site that sells…

MIND MELD

Budweiser, McDonald’s and Apple are just some of the many brands that have nailed iconic Super Bowl Ads — what’s unique about their strategy?

Image: Canva/YouTube
Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.

Growing up in Massachusetts, I spent most of my Super Bowl evenings fairly stressed.

In the roughly twenty Super Bowls I’ve watched since 1999, my Patriots have played in nine of…

MIND MELD

An analysis of the categories of memes: topical, social, reactionary, nostalgic, utilitarian

Bernie Sanders in mittens superimposed on opening shot from the TV program Friends in which cast sits outdoors on a couch
Source: Jennifer Aniston Instagram
Welcome to MIND MELD: Deep dives into the psychology and human behavior that drives products, brands, and marketing strategies.

Last Wednesday was the U.S. inauguration, a day typically reserved for surprising celebrity appearances, bold platitudes from the new president, and general atmospheric optimism for the incoming political party.

But if…

Kushaan Shah

Growth @Livongo • Bostonian • Fan of sports and quirky theatre • Marketing Nerd • Weekly reads http://mindmeld.substack.com ✍️

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