Kushaan ShahTen Life Reflections from 2022Useful nuggets from 2022 that have stuck with me.6 min read·Dec 30, 2022----
Kushaan ShahinBetter MarketingHow Did BTS Marketing Change The Game?A fascinating case study on the power of K-pop, a new paradigm in promotion, and the psychology of an undeterred fandom·12 min read·Jun 3, 2021--3--3
Kushaan ShahinBetter MarketingWhat Drives Our Food Purchases?Most of us probably overspend or have eaten “healthy” — what subconscious secrets drive our relationship with food?11 min read·Apr 15, 2021--2--2
Kushaan ShahinIn The TrenchesThe Pendulum of BurnoutFor a long time, I thought of the spectrum of burnout as a speedometer. Now, I realize it’s a bit more like a pendulum.6 min read·Mar 28, 2021--2--2
Kushaan ShahinAn Idea (by Ingenious Piece)Why Do We Root For The Underdogs?From March Madness upsets, to startup garage stories and Rocky movies, why do we always tend to side with the underdogs?9 min read·Mar 28, 2021----
Kushaan ShahinBetter MarketingWhy Is Everyone Obsessed With NFTs?What does the NFT craze mean for marketers and brands?11 min read·Mar 8, 2021----
Kushaan ShahinBetter MarketingWhat Makes a Super Bowl Ad Stick?Budweiser and Apple are just some of the many brands that have nailed iconic Super Bowl Ads — what is unique about their strategy?11 min read·Feb 10, 2021--2--2
Kushaan ShahWhy Do We Love Conspiracy Theories?We tend to believe conspiracies are simply products of delusion or paranoia — but is conspiracy acceptance more universal than we think?9 min read·Feb 1, 2021----
Kushaan ShahinBetter MarketingWhat Makes a Good Meme Last?An analysis of the categories of memes: topical, social, reactionary, nostalgic, utilitarian11 min read·Jan 26, 2021----
