Medium

Kushaan Shah

Kushaan Shah

·

Dec 30, 2022

Ten Life Reflections from 2022

Useful nuggets from 2022 that have stuck with me.

Ten Life Reflections from 2022

Kushaan Shah

·

Dec 31, 2021

Ten Life Reflections from 2021

Ten Life Reflections from 2021

In

Better Marketing

by

Kushaan Shah

·

Jun 3, 2021

How Did BTS Marketing Change The Game?

A fascinating case study on the power of K-pop, a new paradigm in promotion, and the psychology of an undeterred fandom

How Did BTS Marketing Change The Game?

In

Better Marketing

by

Kushaan Shah

·

Apr 15, 2021

What Drives Our Food Purchases?

Most of us probably overspend or have eaten “healthy” — what subconscious secrets drive our relationship with food?

What Drives Our Food Purchases?

In

In The Trenches

by

Kushaan Shah

·

Mar 28, 2021

The Pendulum of Burnout

For a long time, I thought of the spectrum of burnout as a speedometer. Now, I realize it’s a bit more like a pendulum.

The Pendulum of Burnout

In

An Idea (by Ingenious Piece)

by

Kushaan Shah

·

Mar 28, 2021

Why Do We Root For The Underdogs?

From March Madness upsets, to startup garage stories and Rocky movies, why do we always tend to side with the underdogs?

Why Do We Root For The Underdogs?

In

Better Marketing

by

Kushaan Shah

·

Mar 8, 2021

Why Is Everyone Obsessed With NFTs?

What does the NFT craze mean for marketers and brands?

Why Is Everyone Obsessed With NFTs?

In

Better Marketing

by

Kushaan Shah

·

Feb 10, 2021

What Makes a Super Bowl Ad Stick?

Budweiser and Apple are just some of the many brands that have nailed iconic Super Bowl Ads — what is unique about their strategy?

What Makes a Super Bowl Ad Stick?

Kushaan Shah

·

Feb 1, 2021

Why Do We Love Conspiracy Theories?

We tend to believe conspiracies are simply products of delusion or paranoia — but is conspiracy acceptance more universal than we think?

Why Do We Love Conspiracy Theories?

In

Better Marketing

by

Kushaan Shah

·

Jan 26, 2021

What Makes a Good Meme Last?

An analysis of the categories of memes: topical, social, reactionary, nostalgic, utilitarian

Bernie Sanders in mittens superimposed on opening shot from the TV program Friends in which cast sits outdoors on a couch

Kushaan Shah

Kushaan Shah

Growth @Grammarly • Bostonian • Fan of sports and quirky theatre • Marketing Nerd • Substack http://mindmeld.substack.com ✍️

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